Binance, the world’s largest cryptocurrency exchange by trading volume, marked its ninth anniversary with more than 323 million registered users across over 100 countries. When Binance launched in July 2017, fewer than 6 million people worldwide owned cryptocurrency. Today, that number exceeds 741 million, representing growth of more than 12,000 percent in under a decade.
Binance’s user base has grown from zero to 323 million over the same period, meaning roughly 43 percent of all crypto holders worldwide now use Binance.
The milestone arrives as digital assets move from the margins of global finance to the mainstream. Institutional participation is at record levels, with ETFs and digital asset trusts now holding over 12 percent of circulating BTC supply. Regulatory frameworks are forming across the G20, the EU, the Middle East and Southeast Asia. The lines between traditional finance and crypto infrastructure are blurring in ways that would have been difficult to predict when Binance launched.
Bitcoin records $156 trillion in cumulative all-time trading volume
For Binance, the anniversary is more than a reflection of nine years of growth. It is also a statement of intent: to become the world’s leading financial super app, bringing access to global markets to its target of over three billion users worldwide.
Binance’s growth has continued to accelerate, with the platform’s global user base reaching 323 million registered users, up around 7 percent in the first half of 2026 alone, representing an estimated 43 percent of all crypto holders worldwide.
The exchange has processed more than $156 trillion in cumulative all-time trading volume across its products, rising 7.8 percent from $145 trillion at the end of 2025 — a figure that surpasses the combined annual GDP of the United States, China, Japan, Germany and the United Kingdom.
Meanwhile, institutional participation has strengthened, with institutional users increasing 9 percent during H1 2026, highlighting the continued maturation of the crypto market. Binance also recorded more than $80 billion in monthly TradFi trading volume since March 2026, while expanding its offering by adding 11 percent more coins and 3 percent more trading pairs in the first half of the year to broaden market access.
“Nine years ago, we set out to increase the freedom of money globally. What we have built is infrastructure that works for everyone. It works whether you are a retail trader in an emerging market or an institutional investor in a financial center. When we launched in 2017, fewer than 6 million people owned crypto. Today, 741 million do, and 323 million of them are on Binance. That is not just growth. It is a shift in how the world accesses finance. We are only at the beginning,” said Yi He, Co-CEO of Binance.
Binance transforms into multi-asset platform
Over the past year, Binance extended its product suite into traditional financial instruments, including stock trading, ETFs, and pre-IPO perpetuals, alongside its existing digital asset offerings. These products are built on Binance’s blockchain-native infrastructure, enabling stablecoin settlement, 24/7 market access and cross-asset functionality within a single platform.
Since March this year, TradFi products on Binance have generated over $80 billion in monthly trading volume. Direct stocks, launched in June 2026, reached $1 billion in assets under management (AUM) within 30 days of launch, alongside over $3 billion in cumulative trading volume.
bStocks, tokenized 1:1 U.S. securities on Binance that trade 24/7, crossed $100 million in AUM within 2 weeks of launch. Notably, 47 percent of bStocks trading volume takes place outside U.S. market hours, reflecting demand for round-the-clock market access.
The expansion into traditional financial products reflects Binance’s vision of building the world’s leading financial super app that consolidates trading, payments, savings, and access to global markets on a single platform. The path to three billion users runs through markets that traditional institutions have historically underserved, where blockchain-native infrastructure can deliver financial services at a cost and scale that legacy systems cannot match.
Industry data supports the scale of the opportunity. It is estimated that 741 million people own crypto globally, compared to approximately 630 million online brokerage accounts. Crypto infrastructure already reaches more people than traditional equity brokerage, and that gap is widening.
“323 million people chose to trust us with their money. That is not something we take lightly. Every decision we make, every product we build, every market we enter starts with the question of whether it serves the people who put their faith in us. Today, 43% of all crypto holders worldwide use Binance. As the financial frontier moves toward the intersection of crypto and traditional finance, that trust becomes even more significant. Expanding beyond crypto into stocks, ETFs, and tokenized securities is part of that same commitment. Users deserve access to global markets, and we intend to give it to them,” said Richard Teng, Co-CEO, Binance.
Read: Bitcoin, Ether outlook downgraded as ETF flows reverse and market momentum fades
Binance launches “Built by You” with $4.5 million in rewards
This year, Binance marks its anniversary under the theme “Built by You.” The theme reflects the company’s belief that its growth over the past nine years was shaped not by the platform alone, but by the millions of users who traded, learned, built, and participated on it.
To mark the occasion, Binance has launched “Built by You,” a global anniversary campaign celebrating the community that helped shape Binance. The campaign features up to $4.5 million in rewards and an interactive journey across nine landmarks in ‘Binance City’, each tied to a different part of the Binance ecosystem.
