The fact that this offering from Bloomberg is so matter of fact and easy to understand belies the almost psychedelic complexity of its colourful icon-led animation. Playing like something between Heinz Edelman’s Yellow Submarine and an information film on the New York Stock Exchange, this video’s 60s style graphics manage to make the topic of cryptocurrency both attention-grabbing and serious. It even manages to delve into the issue of cryptocurrency regulation and the utilisation of blockchain technology by other areas of industry. And to accomplish all that in such an engaging way without ever losing the attention of the viewer is quite an achievement.
